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In order to celebrate the release of Need For Speed: Hot Pursuit, developers Criterion Games are running a promotion in which they will be giving away three new cars (which can be seen here) as free DLC.  There is, however, a catch; Criterion Games will only release the DLC if the game's release trailer receives one million views before December 12th.

The release trailer can be found below, so please take a couple of minutes to check it out, and do the Need For Speed: Hot Pursuit community a solid!